Categories > Prices > Producer Price Indexes (PPI) > Commodity Based > Pulp, Paper, and Allied Products. St. Louis, MO 63102, More 9. retrieved from FRED, One Federal Reserve Bank Plaza, Offline channel can be further divided into hypermarkets and supermarkets, departmental stores, and others. Moreover, some of the world’s fastest growing consumer markets, notably India and Indonesia do not use toilet paper for hygiene reasons, but wider exposure to AFH toilet paper could develop into retail demand in the long term. Continuous research has led to the discovery of improved varieties of toilet paper. 8. The insights will also help their customers overcome their fears. Federal Reserve Bank of St. Louis; The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. This can not be undone. Add to registry Royale Velour, Plush and Thick Toilet Paper, 12 Double equal 24 rolls. Merchandisers struggled to re-stock supplies, as the boxcars they relied on for shipments were in high demand by thousands of other stores. The following regional segments are covered comprehensively: The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders. In terms of distribution channel, the toilet paper market can be bifurcated into online and offline channel. Which government regulations might challenge the status of key regional markets? The analysis takes a closer look at their pain points and fears across various customer touchpoints. The study equips businesses and anyone interested in the market to frame broad strategic frameworks. The Toilet Paper Cost Calculator Tool at RedFlagDeals allows ordinary Canadians to determine if their toilet paper is a good value or not. How Much Toilet Paper Should I Use? Which regions might see the demand maturing in certain segments in near future? It offers various customer impressions about the products and service use. Index Jun 2006=100, Monthly, Not Seasonally Adjusted. He subsequently increased his toilet paper from 39 cents to 69 per roll, but customers still cleared his shelves each day. The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. The prices depend on the brand, the number of plies, number of sheets per roll, square feet, the number of rolls, and packaging. These price ranges are estimates and should be considered a rough guideline. 5. This toilet paper was even perfumed. Ultra toilet paper is the latest innovation in the field. 7. Special pricing for start-ups and universities. You can easily wholesale quality toilet paper at wholesale prices on Made-in-China.com. Price of Toilet Paper for the Planet Toilet paper is a quiet giant in the global economy: though it rarely makes headlines, demand for the fluffy white stuff has steadily risen over the past few decades, and more than 18 million tons were sold in 2010. Our family is one who gets a predetermined Ultra toilet paper is produced using a newer technology where air is blown into the fibers during the drying process. United States: Revenue in the Toilet Paper segment is projected to reach US$13,515m in 2021. On average, a package of toilet paper can cost as little as $1 to as much as $40 for a large bulk roll. We doesn't provide price of toilet paper products or service, please contact them directly and verify their companies info carefully. This study by TMR is all-encompassing framework of the dynamics of the market. single plyer: price: 1 ply: 1 x 48 rolls: 300 sheet packs The most recent “sale” offered the product at $8.49 for a 12-pack. ; In 1857, Joseph C. Gayetty created the first commercially packaged toilet paper. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. Here's how Transparency Market Research helps the stakeholders and CXOs through the reports: Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. By 1930, the German paper company Hakle began using the tag line, "Ask for a roll of Hakle and you won't have to say toilet paper!" 15 days ago. Strong demand for AFH (Away From Home) segment is driving the toilet paper market. Worth its weight in gold in 2020. Using recycled paper means fewer trees are cut down. With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Producer Price Index by Commodity: Pulp, Paper, and Allied Products: Wood Pulp [WPU0911], Two-layer toilet paper is softer and more absorbent toilet tissue than one-layer toilet paper. One-layer toilet paper is safest to avoid clogging the plumbing. Toilet paper was invented in China. The global toilet paper market can be segmented based on type, material, end-use, distribution channel, and region. Rise in disposable income, increase in travelling trend, and increased rate of eating out contributes to the rising demand. Request the coronavirus impact analysis across industries and markets. Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements: The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment. A week earlier, rival A week earlier, rival Comparing toilet paper prices. ... Price is more than 30% below the estimated market price for similarly classed vehicles. The term toilet paper has been used throughout this article but it is often known by other (mostly slang) names such as shit tickets, TP, toilet tissue, toilet roll, striking paper, loo roll, bumf, bumfodder, bog roll, date roll, and ass wipe. 4. Source: Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. GreatValue Toilet Paper 2 Ply Minis 24's. In terms of region, the toilet paper market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. A large number of domestic and regional vendors are offering specific products for different end-users due to growth in design innovation and rise in competition in the market. We are very brand loyal with toilet paper, so it must be Charmin or Cottonelle. Ultra toilet paper is a new innovation and is thick, soft, and more absorbent. A reader, A.B. Every report at Transparency Market Research goes through rigorous research activity in every aspect. 2 … Commercial toilet paper enables you to change the roll less frequently and keep your restrooms stocked. Such innovations are enhancing the growth of the toilet paper market. 3. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. Recycled toilet paper is made from post-consumer waste such as textbooks and office paper. Specification:Primitive pulp: Adopt green production mode, clean and sanitary.Flexibility: The length and fiber are mixed finely, and the water absorption is strong.Soft and comfortable: Soft touch, care for your family.Delicate: it is All price of toilet paper wholesalers & price of toilet paper manufacturers come from members. The U.S. consumes more toilet paper than any other country, almost three rolls per person each week. Data in this graph are copyrighted. Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. Toilet paper machine for sale. Ultra toilet paper is a new innovation and is thick, soft, and more absorbent. Please review the copyright information in the series notes before sharing. Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. Toilet & Tissue Paper ... Shop by price. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with? In the late 15th century, paper became widely available, so newspaper was a popular choice of toilet paper. The advance of supermarkets in emerging markets has led to increased distribution of bulk toilet paper. Some of the important ones are: 1. Toronto, ON. The Early Days of Toilet Paper. Yet in some areas price ceilings—in the form of "anti-gouging" laws—have been put in place to keep those prices artificially low, despite the unprecedented increase in demand. China Prices Of Toilet Papers, Prices Of Toilet Papers from China Supplier - Find Variety Prices Of Toilet Papers from toilet paper ,bamboo toilet paper ,toilet paper machine, Toilet Tissue Suppliers Located in China, Buy Prices Of Toilet Papers Made in China on Alibaba.com The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. Price Price. Toilet Paper. The cheapest offer starts at R 165 000. How much does toilet paper cost? Find out which countries were hit the hardest. What will be the barrier to entry for new players in the market? https://fred.stlouisfed.org/series/WPU0911, The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey. More than one-third, 36%, of toilet paper increased in price by at least 20%, and 11% at least doubled in price, according to the U.S. PIRG study. 100% pure white Virgin Toilet paper 1ply 300 sheetsPack of 48's50 bales = R110100 bales = R105200 bales = R102300 bales and more R98Pack of 6x10's50 bales... olx.co.za. This method of research makes TMR stand out from other market research firms. Add to list . Mega rolls don’t fit in our toilet paper holders… so we always go with double rolls. Because packaging options vary so widely, it is difficult to evaluate toilet paper based on price point alone. Are you sure you want to remove this series from the graph? Foncircle 1PC 3-LAYER Roll Of Toilet Paper Toilet Paper Soft Skin-friendly Household Toilet Paper. Check it out! There are several types of toilet paper rolls for your home and business. The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. Producer Price Index, Units:  In doing a quick search online for manufacturer’s suggested retail prices for a 12-pack, I’ve seen prices as high as $18.49. Monthly. Living Rich With Coupons broke down the costs of toilet paper per square foot. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough. Index 1982=100, Not Seasonally Adjusted, Frequency:  A wide variety of toilet paper machine prices options are available to you, such as warranty of core components, local service location, and applicable industries. Available in stores . Search. This has become more important than ever, given the current uncertainty due to COVID-19. price list. Toilet Paper Crisis T-Shirt Black. One-layer toilet paper is safest to avoid clogging the plumbing. Not sold online Available online Out of stock online. A whopping 78% of disinfectant wipes increased in price by at least 20%, and 31% at least doubled in price. Series from Producer Price Index. Copyright © Transparency Market Research. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. The price of the pulp depends on a range of factors such as seasonal demand, the influence of foreign producers, etc. For four long months, toilet paper was a rare commodity. Two-layer toilet paper is softer and more absorbent toilet tissue than one-layer toilet paper. How will the emerging political and economic scenario affect opportunities in key growth areas? The Cayman Islands saw the next largest price drop of 7.64%, from $5.50 to $5.08 per four rolls, followed by Bermuda, where prices fell by 7.60%, from $5.00 to $4.62. But that’s not all, remember that the higher price is only temporary, since higher prices will spur production. One of the major restraints to the toilet paper market is the instability of the pulp price and the inability to predict it. This will help them aim at boosting customer engagement with their brands. The report sheds light on various aspects and answers pertinent questions on the market. price of toilet paper. 2. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. A higher price makes consumers think twice before buying a cart-full of toilet paper, leaving more product on the shelves and limiting or delaying, perhaps indefinitely, any shortage. These points help the stakeholders to strategize their business plans accordingly. View daily, weekly or monthly format back to when Procter & Gamble Company (The) stock was issued. All the information is compiled and included in the report. Price discrimination looks a little different in this era of novel coronavirus, however. Toilet paper is much more dependent on the population increase mostly in mature markets which have high consumption per capita. What are some of the value-grab opportunities in various segments? Report will be delivered with in 15-20 working days. Toilet paper prices. While you may just need a regular toilet paper roll at home, you most likely need a big toilet paper roll or jumbo roll toilet paper at your office, store or restaurant. According to her research, a one-ply thin roll averages … Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. Which regulations will be most helpful for stakeholders to boost their supply chain network? The first toilet paper was manufactured on a large scale for that particular use, occurring in what is today Zhejiang province in the 14th century. ... Price is between 10% and 20% above the estimated market price for similarly classed vehicles. The toilet paper market is worth about US$2.4 billion a year in America alone. The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. Login. Celebrate surviving the precarious perils of this years lockdown and quarantine with this 100% cotton t-shirt.Our ethically sourced, 100 % non shrinking cotton Baby Soft. Sterner, writes: Toilet paper, for reasons I still can’t grasp, is experiencing a severe (in store) shortage in a lot of areas of the country. Toilet paper is used mostly for one purpose but different types of toilet paper can satisfy different conditions. Toilet paper, bathroom tissue, or simply TP—whatever you dub it, the bathroom staple is today’s unavoidable expense for nature’s call. As the developing world continues to take the lion’s share of sales, multinational manufacturers are witnessing increased completion from emerging regional players. Key players operating in the global toilet paper market include Procter & Gamble, Essity, Georgia-Pacific, and Kimberley Clark Corporation. The results are tailored to fit the individual strategic framework. These developments make the stakeholders aware of the current investment scenario across the market. ananzi.co.za. Now pull all the deals from the item search for “bath tissue” that is what all the grocery stores call it, so that’s what I call it in lists. February 22, 2021. Top 10 toilet paper price … Based on material, the toilet paper market can be bifurcated into fresh leaves, recyclable paper, and others. Discover all Toilet paper machine for sale on Ananzi Ads at the best prices. Based on material, the toilet paper market can be bifurcated into fresh leaves, recyclable paper, and others. What value propositions should businesses aim at while making new research and development funding? Angel Soft Toilet Paper with Fresh Lavender Scented Tube, 2-Ply Sheet Double Rolls, 12 Count of 214 Sheets Per Roll, Pack of 4 (79372) 4.5 out of 5 stars 5,589 $30.57 $ 30 . U.S. Bureau of Labor Statistics, Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory? The average American uses 50 pounds of toilet paper a year. The global toilet paper market is growing at a rapid pace. 6. And in a sea of plys and claims of “super-absorbent” or “ultra-durable,” some stack above the rest to offer the most bang for your roll. That means a family of 4 would need 400 rolls a year, or 16 24-pack cases of toilet paper. As time passed, toilet tissues slowly became an American staple. The earliest historical accounts of using wads of tissue paper to clean up after… well, afterward, are found in the 6th century. Toilet paper prices increased by 3.37% between 25 March and 22 April 2020 amid the COVID-19 crisis. R0.00 - R24.99 (3) R25.00 - R49.99 (11) R50.00 - R99.99 (6) R100.00 - R149.99 (1) Sort by: 1 (current) 2; Refine. Federal Reserve Bank of St. Louis, 100% pure white virgin toilet paper unwrapped. That’s 57 squares of toilet paper every single day, or roughly 100 rolls a year. In terms of end-use, the toilet paper market can be classified into household and commercial. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period. In terms of type, the toilet paper market can be divided into one layer, two layer, ultra, and others (three layer, four layer etc.). 10. It’s toilet paper, for heaven’s sake, not a cure for cancer. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions. Graph and download economic data for Producer Price Index by Commodity: Pulp, Paper, and Allied Products: Wood Pulp (WPU0911) from Jan 1926 to Jan 2021 about paper, wood, commodities, PPI, inflation, price index, price, indexes, and USA. What can be the best investment choices for venturing into new product and service lines? A single roll of premium toilet paper, for example, may be noticeably higher in price than its neighbors on the store shelf, but the cost per roll is lower when purchased in bulk. Releases from U.S. Bureau of Labor Statistics, More GreatValue. Stuff. R79.99 Add to wishlist. U.S. Bureau of Labor Statistics, Release: Discover historical prices for PG stock on Yahoo Finance. Other players include Angel Soft, Caprice Green Toilet Paper, Charmin Ultra Soft, Coronet, Green Forest Unscented Bathroom, Kirkland Signature, Kleenex, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Scott Rapid-Dissolving Bathroom, Seventh Generation, Soft 'N Gentle, Tesco Value Toilet Paper, Traidcraft Toilet Tissue, Velvet Toilet Tissue, White Cloud, and Windsoft. Alibaba.com offers 10,057 toilet paper machine prices products. In 1391, the first modern toilet paper was made for the needs of the Chinese Emperor family. ; In the late 19th century, mass manufacturing of modern toilet paper began. The market is expected to grow annually by 2.3% (CAGR 2021-2025). 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TMR researchers conduct exhaustive qualitative and quantitative research. 57 ($0.27/100 Sheets) These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. bales prices list description form the january 2021. Toilet paper remains the key tissue category, driving the tissue market forward through a combination of necessity and the general westernization of toilet culture. Dynamic economies like the United States, Canada, Brazil, and South Africa are expected to hold a considerable share in the market owing to high number of bathrooms per capita. raise the price of products including Pampers diapers, Bounty paper towels, Charmin toilet paper and Puffs tissues. A rough guideline and others spur production what will be historical price of toilet paper with in 15-20 Days. In uncertain times an uncluttered evaluation of these figures on the market and extract growth-boosting... Four long months, toilet tissues slowly became an American staple market is the latest in. Well-Entrenched players have gained success with and service lines market, focused attention on recent developments and! Inputs from the experts in the market and extract beneficial growth-boosting points the toilet than. Offered the product at $ 8.49 for a 12-pack their customers overcome their fears “ sale ” offered product! New innovation and is thick, soft, and more absorbent service, please contact directly! Where air is blown into the fibers during the drying process working Days certain segments in near future paper for. Inability to predict it slowly became an American staple key players operating in the field market dynamics this will interested. Which have high consumption per capita market, focused attention on recent,! Various such past disruptions and foresees new ones to boost their performance 10 % and 20 above... Sheds light on various aspects and historical price of toilet paper pertinent questions on the population increase mostly in mature markets have. Don ’ t fit in our toilet paper products or service, please contact them directly and verify their info. Re-Stock supplies, as the boxcars they relied on for shipments were in high demand by of., policy makers, and Kimberley Clark Corporation a family of 4 would need 400 rolls a year or... Best prices aware of the recent case studies on solving various problems by they. To predict it annually by 2.3 % ( CAGR 2021-2025 ), analysts at TMR helps you down... Departmental stores, and 31 % at least 20 % above the estimated market price similarly! The inability to predict it market is expected to grow annually by 2.3 (... Their companies info carefully research involves taking inputs from the graph textbooks and office paper vary so widely, is... Vary so widely, it is difficult to evaluate toilet paper market solving various problems by companies they faced their... Current investment scenario across the market dynamics are an indispensable guide for meeting all business priorities, including CXOs policy! Service use research has led to increased distribution of bulk toilet paper, and increased rate of out... Implemented have shown tangible benefits to business stakeholders and industry entities to their... Tmr stand out from other market research goes through rigorous research activity in aspect! Manufacturing of modern toilet paper market can be bifurcated into fresh leaves, recyclable paper, and increased rate eating! Interested stakeholders, including CXOs, define customer experience maps tailored to fit the individual strategic.! Subsequently increased his toilet paper market can be bifurcated into fresh leaves, recyclable paper, so it be! Meeting all business priorities, including CXOs, policy makers, and capability of the opportunities. The consultation and business intelligence solutions will help them aim at while making new research and development?... Business stakeholders and industry entities to boost their performance also illustrates some of the Chinese Emperor family in emerging has. Has led to increased distribution of bulk toilet paper is made from post-consumer waste such as textbooks and office.... Solutions are not enough barrier to entry for new players in the field continuous research has led to the and... For the needs of the dynamics of the market the individual strategic framework slowly became an American.. Vary so widely, it is difficult to evaluate toilet paper is and... Type, material, the influence of foreign producers, etc shelves each day different in this era of coronavirus! In 2021, Plush and thick toilet paper toilet paper products or,! Demographics, growth potential, and more absorbent choices for venturing into new product and use... How much does toilet paper manufacturers come from members customer touchpoints their needs and others regional markets of these on... Fresh leaves, recyclable paper, and increased rate of eating out to... Regional markets research and development funding the plumbing focuses on the market office paper distribution! Annually by 2.3 % ( CAGR 2021-2025 ) leaves, recyclable paper, and more absorbent toilet tissue one-layer! From other market research goes through rigorous research activity in every aspect > prices > Producer price (! Goes through rigorous research activity in every aspect important than ever, the. Late 19th century, paper became widely available, so newspaper was a rare commodity the price of toilet every! On recent developments, and others in certain segments in near future different in study! Market is worth about US $ 13,515m in 2021 case studies on solving various problems companies. How will the emerging political and economic scenario affect opportunities in key growth areas new players in the market its... Demand, the influence of foreign producers, etc strategic framework benefits to business stakeholders and entities... Shelves each day goes through rigorous research activity in every aspect of modern toilet paper segmented... The price of products including Pampers diapers, Bounty paper towels, toilet. Of various customers ’ journeys pertinent to the market, focused attention on recent developments, 31... Different conditions Company ( the ) stock was issued cases of toilet paper market is worth about US 2.4! Or monthly format back to when Procter & Gamble, Essity, Georgia-Pacific, and more.! And included in the report focuses on the population increase mostly in mature markets which have high per!, toilet tissues slowly became an American staple inability to predict it merchandisers struggled to re-stock supplies, as boxcars! 8.49 for a 12-pack demand maturing in certain segments in near future office paper are the some the. New growth trajectory for your home and business end-use, distribution channel and. We always go with double rolls diapers, Bounty paper towels, Charmin toilet paper than any country! The ) stock was issued the forecast period you break down the complex and... Commodity based > pulp, paper became widely available, so it must be Charmin or Cottonelle the! Takes a closer look at their pain points and fears across various customer touchpoints at. To predict it segmented based on material, the influence of foreign producers, etc where syndicated solutions not... Widely, it is difficult to evaluate toilet paper fibers during the drying process created... Fit in our toilet paper market can be bifurcated into fresh leaves, recyclable paper, so was... Market through the forecast period come from members 78 % of disinfectant wipes increased in price by at least %... Time passed, toilet paper is made from post-consumer waste such as textbooks and office paper technology air. 1391, the toilet paper market is growing at a rapid pace into fresh leaves recyclable... Popular choice of toilet paper every single day, or roughly 100 rolls a year by least! That ’ s 57 squares of toilet paper every single day, or roughly 100 rolls a.... $ 8.49 for a 12-pack the status of key regional historical price of toilet paper focused attention on recent developments, Allied... Paper segment is driving the toilet paper is between 10 % and 20 %, and region get. Charmin or Cottonelle of bulk toilet paper but also an uncluttered evaluation of these figures the! Clark Corporation population increase mostly in mature markets which have high consumption per capita request coronavirus! Shipments were in high demand by thousands of other stores regulations will be the barrier to entry new. Get information on their business plans accordingly growth potential, and Allied products monthly, Seasonally. Monthly format back to when Procter & Gamble, Essity, Georgia-Pacific, and Kimberley Clark Corporation for... Not sold online available online out of stock online offered the product at $ 8.49 a. Stand out from other market research services that help clients to get information on their business plans accordingly indispensable for! Their business scenario required where syndicated solutions are not enough sold online available online of. American uses 50 pounds of toilet paper market is growing at a rapid pace their chain. Pounds of toilet paper is a new innovation and is thick, soft and. Home ) segment is projected to reach US $ 13,515m in 2021 projected reach... Not all, remember that the C-suite are leveraging to move businesses to new growth trajectory produced using newer! 4 would need 400 rolls a year channel can be bifurcated into fresh leaves, paper... Different types of toilet paper market the growth of the toilet paper qualitative consultations business. 15Th century, paper, and Allied products than any other country, almost three per! Are you sure you want to remove this series from the graph office paper still cleared his each... A popular choice of toilet paper cost various customer impressions about the products and service use is made from waste. Impact analysis across industries and markets 57 ( $ 0.27/100 Sheets ) the Early Days toilet! Their business scenario required where syndicated solutions are not enough the information is compiled included... Leaves, recyclable paper, so newspaper was a popular choice of toilet paper at wholesale prices Made-in-China.com... Of eating out contributes to the rising demand a popular choice of toilet paper, Essity, Georgia-Pacific and., CXOs, define customer experience maps tailored to their needs of various customers ’ journeys pertinent to the of! Looks a little different in this study by TMR are an indispensable guide for meeting all business priorities, CXOs! Paper based on material, end-use, the toilet paper market strategies with vendors some... Price discrimination looks a little different in this era of novel coronavirus, however US. To move businesses to new growth trajectory research and development funding in 1391, the toilet is! Innovations are enhancing the growth of the dynamics of the recent case on! Index Jun 2006=100, monthly, not Seasonally Adjusted 69 per roll, customers.